Community pharmacy marketing activities – opportunities for pharmacists

• In: Poster presentation
• At: Seoul (South Korea) (2017)
• Type: Poster
• Poster code: POS-SAPS-042
• By: MIZRAEI, Ardalan (The University of Sydney, Faculty of Pharmacy, Stanhope Gardens, Australia)
• Co-author(s): Ardalan Mizraei:
  Stephen Carter: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
  Carl Schneider: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
  
• Abstract:

  Background

  Marketing activities are used to communicate a product or service to a potential market. Despite the large body of literature on the effect of marketing on human behaviour and economic outcomes, the evidence for measured outcomes of marketing activities in community pharmacy are lacking.

  Purpose

  Review the literature to determine the..

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