Pharmacy marketing strategies: results from a notoriety study

• In: Poster presentation
• At: Seoul (South Korea) (2017)
• Type: Poster
• Poster code: POS-CPS-060
• By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
• Co-author(s): Luís Lourenço
  
• Abstract:

  Background

  In order to maintain its viability, pharmacies ought to monitor business indicators (such as sales, margins and growth rate) but also marketing

  Purpose

  Evaluate the image and notoriety of a community pharmacy, the impact of its brand and its competitive position. 

  Methods

  A survey using a structured questionnaire with five-point Likert..

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