The Hague • 8 March 2016
“Pharmacists: Caring for you” is the theme of this year’s World Pharmacists Day (25 September), the International Pharmaceutical Federation (FIP) announced today.
“This year’s theme was chosen to reflect the important role of pharmacists in providing care to the public, and also to highlight the emotional connection they have with their patients. The role of pharmacists has evolved from that of a provider of medicines to that of a provider of care. Pharmacists have a vital role in the outcome of pharmacological therapies and ultimately strive to improve patients’ quality of life,” said FIP President Dr Carmen Peña.
World Pharmacists Day, now in its sixth year, is used by FIP’s members around the globe to highlight the impact and added value of the pharmacy profession and its role in improving health to authorities, other professions and the media, as well as to the general public.
FIP has produced a number of resources in the six official United Nations languages which pharmacists and professional associations can use in support of World Pharmacists Day. These include a new look logo, official campaign images that feature real pharmacists, and materials for social media.
FIP is inviting individual pharmacists to support World Pharmacists Day by creating profile pictures for social media using an official FIP Twibbon or a specially designed “I care for you” placard, which can be printed and held in photographs. The resources are available now.
“Pharmacists have the expertise to provide patient care services that are cost-effective and of high quality. They are the most accessible health professionals, and the public places great trust in them, as shown by many surveys ranking pharmacists among the most trusted professions. We encourage all pharmacists to make use of World Pharmacists Day; a wonderful opportunity to promote our profession,” said Mr Luc Besançon, FIP CEO and general secretary.
Notes for editors
|eg, campaign image
About World Pharmacists Day
World Pharmacists Day was adopted by the FIP Council at the 2009 World Congress of Pharmacy and Pharmaceutical Sciences in Istanbul, Turkey. September 25 was chosen because it is the date that the FIP came into existence in 1912. The purpose of World Pharmacists Day is to encourage activities that promote and advocate for the role of the pharmacist in improving health in every corner of the world. Examples and images of World Pharmacists Day activities and celebrations from 2015 are available here.
The International Pharmaceutical Federation (FIP) is the global federation of national associations of pharmacists and pharmaceutical scientists, and is a non-governmental organisation in official relations with the World Health Organization. With 137 member organisations FIP represents more than three million experts in medicines, supporting the responsible use of medicines around the world. www.fip.org
Adlan Magomedov, communications assistant
Tel +31 70 302 1979