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As the scientific world continues to expand

and provide consumers with answers or at

least potential solutions to the needs of

society, society gravitates to a

consumerism model, where health

solutions are sought in a product available

for purchase.

Notwithstanding the hope and possibility

that the benefits of such models are

substantially greater than the risks, we ask

the question: What will it take for society

to truly understand the risks vs. benefits of

such consumerism where access to novel,

new, or readily available medicines may not

be the cure in a bottle ?

How will community pharmacists work with

societies and their representatives,

governments, to manage the complexity of

maintaining health standards and the

rational use of medicines as defined by

WHO?