Proposed Actions3,4,5,6,7,8,40

Develop a communication strategy that delivers key messages to patients, societies, governments and stakeholders such as other healthcare professionals, in order to

increase awareness and understanding of the role of pharmacy in providing services;

Develop a national marketing strategy for pharmacy services; Work towards developing a model of collaborative pharmacy practice that suits each

country s particular health system;

Develop and implement a multi-modal strategy that involves top-down and bottom-up approaches to increase inter- and intraprofessional collaboration;

Implement systems that facilitate communication and transfer of information between different stakeholders that provide care directly to the patient, assuring patient

confidentiality in the process (see point 3.8);

Establish contact, liaise and collaborate with patient and consumer organisations.